This project explores the fragrance brand PHLUR and the top competitors to its Vanilla Nectar scent released in the summer of 2025.

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An exploration of the product, perceptions, and target customer allowed for an in-depth competitive analysis between Vanilla Nectar and competitors. We can then take a look at how well it reaches the target and two tactics to keep hitting the target every time.

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~ Individual Brand Strategy Presentation completed for Marketing Strategy Capstone at the University of Oregon.